In Pink Ribbon
activities news, the 2012 Indianapolis Super Bowl Committee has teamed up with the Susan G Komen Foundation to launch Indy's Super Cure, an initiative aimed at raising awareness about the Komen Tissue Bank at Indiana University's Cancer Center.
The tissue bank collects blood and tissue samples that are subsequently provided to researchers around the world. The Komen Foundation and the Super Bowl Committee hope their collective influence will engage non-traditional audiences, thereby increasing breast cancer awareness
and raising funds for the tissue bank.
"Our ability to leverage incredible community resources under the spotlight of the 2012 Super Bowl for Indy’s Super Cure will impact generations to come," said Angela Braly, honorary chair of Indy's Super Cure.
Breast cancer affects over 200,000 women in the United States annually, according to the Centers for Disease Control, and is one of the most prevalent forms of cancer in the country. Like most forms of cancer, breast cancer research relies heavily on charitable funding and resources like the Komen Tissue Bank.